Dolce & Gabbana Boutique Visit Questionnaire

VISIT INFORMATION

1. Date of Visit:
2. Time of Arrival:
3. Time of Departure:
4. Within how many days were you able to secure your visit after first contact?

WELCOMING EXPERIENCE

1. If there was a security guard at the entrance, did they greet you politely with a smile and a welcoming phrase?
2. When entering the boutique, did a team member immediately move forward and warmly greet you?
3. Did a team member ask about the purpose of your visit ("What brings you to Dolce & Gabbana today?" or "How can I assist you?")?
4. Did a team member accompany you to a seating area or the relevant part of the boutique?
5. Was the sales associate with you throughout the entire visit?
6. Did the sales associate leave you alone at any point (e.g., to fetch items)?
7. If left alone, were you offered reading material (e.g., magazines, catalogues, iPads)?
8. Did the sales associate introduce themselves during the visit?
9. Were you addressed formally (e.g., Mr./Ms.)?
10. How did you feel about the initial greeting experience? (At peace/neutral/uncomfortable)

FOOD & BEVERAGE SERVICE

1. Were you proactively offered a drink with at least three options (e.g., water, coffee, tea)?
2. Were beverages served appropriately (e.g., with sugar, milk, or other accompaniments)?
3. Did the staff show knowledge about beverage options and handle any special requests (e.g., allergies, personal preferences)?
4. If you finished your drink, were you offered a refill or another beverage?

NEEDS ANALYSIS

1. Did the sales associate ask questions to understand your personal preferences and background?
2. Did the sales associate try to gauge your familiarity with Dolce & Gabbana products?
3. Did the sales associate offer a full outfit suggestion (head-to-toe styling)?
4. Did the sales associate tailor their product explanations based on your level of brand or fashion knowledge?

PRODUCT PRESENTATION

1. Did the sales associate present at least two products from different collections?
2. Did the products presented align with your needs or interests?
3. Was the sales associate knowledgeable about the products you discussed?
4. Were products presented neatly (e.g., on trays, with gloves if necessary)?
5. Did the sales associate offer assistance when trying on products?
6. Were you encouraged to use a mirror to view yourself when trying on items?
7. If you asked for prices, was the sales associate able to provide them promptly?
8. Were any sales accessories (e.g., gloves, trays) clean and in perfect condition?
9. Did the sales associate mention any warranty, aftercare, or client loyalty programs?
10. Was any bundling or special offer mentioned (e.g., buy one product to access another)?

CLOSING AND FAREWELL

1. Did the sales associate ask you to fill out your contact details (CRM, guest book, or tablet)?
2. Did the sales associate explain the benefits of joining the Dolce & Gabbana client database and how your data is protected?
3. Were you invited to maintain contact or build an ongoing relationship with the boutique?
4. Were you offered a business card or another method to stay in touch?
5. Did the sales associate accompany you to the exit?
6. Was the farewell warm, sincere, and memorable?
7. How did you feel about the closing and farewell experience?

FOLLOW-UP AFTER VISIT

1. Were you contacted again within 72 hours by call or text following your visit?

FINAL FEEDBACK

1. On a scale from 0 to 10, how likely are you to recommend this Dolce & Gabbana boutique to a friend or acquaintance?