The anatomy of a bad customer survey.
It’s unfortunate but companies spend millions on surveys and replay around the world. But most don’t work.
Here is an example of a survey taken on board an Emirates flight to Europe.
It includes:
- How they forget the customer,
- How they ignore the real life actions of real people,
- How they miss things they ‘should ask’ and ask things they shouldn’t,
- How they will be victims to literal customers.
