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Closing the sale on a hotline
This is the typical brand fingerprint for many clients. In this case it’s for a help hotline.
6 September 2022
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This is the typical brand fingerprint for many clients. In this case it’s for a help hotline.
I love the outdoor clothing brand Kathmandu. It’s my go-to clothing brand (feeds my delusions of youth and fitness). I recently had to contact their
You don’t know me. One of my relatives sold her house about nine months ago for (at the time) an astonishing $2.5M. But recently, a (mere)
Tom Brady is one of the greatest sportspeople some (non-Americans) may have never heard of. He’s the Mohamed Ali of American Gridiron, the Rodger Federer,
How much choice do consumers really have? Philosopher and neuroscientist Sam Harris argues that we don’t control our choices. As consumers, we are driven to
The Australian Government recently announced new Electric Vehicle (EV) initiatives. Earlier in the week, Evie Networks announced it would install EV charging stations at Hungry
It’s tempting to use surveys to gauge the temperature of the staff. Here are 10 reasons why it’s not a good idea and 12 better ways to do it.
Brands have a fingerprint, whether the management and board like it or not. Sometimes that fingerprint is not what was strategically intended. Here’s how brands can take back control of the narrative.
We all know what it’s like when we lose it. It also happens to our staff with customers. We assume people control their reaction. But they don’t. Here’s why.
You wake up in the morning feeling slightly off; what’s wrong? You have a cup of coffee and try to shake it off, but it
Dan Murphy’s is Australia’s biggest liquor chain. You’d think they’d know how to do a survey. I found a pile of these paper slips at
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eVouchers and gifts are broken. They focus on the transaction and not the experience of the giver and recipient.
Don’t stress about industry benchmarks except for when you are measuring against your own strategy. Industry benchmark studies are a dangerous distraction. Here’s why.
Humans are afraid of that which is different, like spiders. We love dogs (mammals, but hate spiders). Be like your customers, mirror them and they won’t think you’re a spider.
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