What separates the top businesses from everyone else? It’s not just the fancy branding or the latest tech. It’s something far simpler—and far more difficult
We often place certain professions on a pedestal—doctors, lawyers, and even priests—while brushing off others. But when it comes down to it, service is service,
How many times have you finished a meal and no one offers you dessert? It’s one of the most profitable parts of the restaurant business,
Let me tell you about one of my clients—they sell high-end luxury cars. Naturally, they assume that their ideal customers are people who walk into
Here’s how a 5 star store in Australia’s Rodeo drive turned into a disappointing mess. Fancy doesn’t automatically mean good service.
A video hotel mystery shop of the H Hilton Curio hotel. It’s almost excellent.
I’ve just reviewed The Rooms Hotel in Kingaroy, Central Queensland, and I’m quite impressed. Initially, I was a bit concerned about the compact layout, but
This One Tool Will Expose Incompetent Mystery Shopping Companies Mystery Shopping is a service that is hard to understand. On the surface, it seems simple.
This is the typical brand fingerprint for many clients. In this case it’s for a help hotline.
I love the outdoor clothing brand Kathmandu. It’s my go-to clothing brand (feeds my delusions of youth and fitness). I recently had to contact their
You don’t know me. One of my relatives sold her house about nine months ago for (at the time) an astonishing $2.5M. But recently, a (mere)
Tom Brady is one of the greatest sportspeople some (non-Americans) may have never heard of. He’s the Mohamed Ali of American Gridiron, the Rodger Federer,
How much choice do consumers really have? Philosopher and neuroscientist Sam Harris argues that we don’t control our choices. As consumers, we are driven to
The Australian Government recently announced new Electric Vehicle (EV) initiatives. Earlier in the week, Evie Networks announced it would install EV charging stations at Hungry
It’s tempting to use surveys to gauge the temperature of the staff. Here are 10 reasons why it’s not a good idea and 12 better ways to do it.
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