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tesla on dirt road
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Why I drove 1,500km for $80

I drove 1,500km in the Australian outback to earn $80 for a Mystery Shopping client. There are 8 good reasons why this wasn’t unreasonable.

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Scary hygiene statistics

What percentage of people are sanitising before entering a store? Here are the scary statistics from over 2,000 store mystery shopping observations.

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COVID Hygiene affects sales

How much does a store’s COVID practices affect buying behaviour? 82% of our 700 consumers polled said they’d change their buying behaviours if not confident

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Don’t be so warm. Sell.

Here are the real mystery shop results from a chain of fitness centres. If you asked the prospective customer what they thought of the service,

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Be like Mike, or Obama

When are we personally successful? Do we have to be like the titans, like Obama, Jordan, Microsoft, Amazon? What do I benchmark my comparatively small

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Shuddup and take my money
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Shuddup and take my money

Business acumen and customer service are not incompatible. Here are 5 ways a small business can take money from their customers, and their customers will be thankful.

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