How to stay top of mind
A description of the ‘mere exposure effect’ and the art of staying top of mind
20 August 2019 No Comments
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A description of the ‘mere exposure effect’ and the art of staying top of mind
See how a B2B software seller is wasting over 30 of its marketing spend through poor execution.
We all know that word of mouth is critically important. Word-of-mouth can come from several sources including friends, acquaintances, or even a random comment on a
What’s the purpose of shopping. No seriously. To buy something. And the more value the better. In my Mystery Shopping business we find that in
I can’t understand the recruitment policies of department stores. You’ve probably experience this yourself. Sunday afternoon, hardly anyone around, and staff standing around behind the
We have to be careful that our politically charged and polarised world doesn’t transfer to Sales and Service. We think we “know” the truth. The
Board and executive meetings are tough. You know you’ll be challenged on something. You’ll be on the defensive. A tried-and-true tactic to survive these meetings
An iconic Australian department store (DJ’s) is doing its best Blockbuster impersonation. They are reducing two Sydney flagship stores to 1, and eliminating 6 floors.
If the customer doesn’t know why they made a decision, how are you supposed to help them make it? There are three factors at play:
What’s the forgotten aspect of customer service? One advantage of running a Mystery Shopping company is that I get to see great detail what works
I was just completing a report for a new banking client and noticed two measurements heading in opposite directions. Their mystery shopping scores were low,
How do you get an 18-year-old cashier to care.? How do you get a labourer on a construction site to care? How do you get
That’s a typical Australian welcome to a retail store. “Are you right there” is right up there with loose and useless statements. It can be said
Osteria Francescana was voted the best restaurant in the world for 2018. If you look at the Trip Advisor reviews, you will see 86 people
Don’t be confused. Information is not wisdom. I’ve heard a lot of people say things like “wisdom is everywhere” – thanks to the internet. But wisdom
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