The best word-of-mouth is?

We all know that word of mouth is critically important. Word-of-mouth can come from several sources including friends, acquaintances, or even a random comment on a

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Why is everyone standing around?

I can’t understand the recruitment policies of department stores. You’ve probably experience this yourself. Sunday afternoon, hardly anyone around, and staff standing around behind the

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Use ignorance as a tool

We have to be careful that our politically charged and polarised world doesn’t transfer to Sales and Service. We think we “know” the truth. The

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