Don’t stress about industry benchmarks except for when you are measuring against your own strategy. Industry benchmark studies are a dangerous distraction. Here’s why.
Humans are afraid of that which is different, like spiders. We love dogs (mammals, but hate spiders). Be like your customers, mirror them and they won’t think you’re a spider.
I drove 1,500km in the Australian outback to earn $80 for a Mystery Shopping client. There are 8 good reasons why this wasn’t unreasonable.
Although we see thousands of pieces of advertising every day, they work. But in order for them to work, each store must implement (with precision)
Why a staff member should collect information even if they can’t do anything about it I closed a bank account today, and the reason I
Certain things work certain ways. When you get on a plane (remember that?) you expect a safety briefing, the expected timing of the trolley cart,
What percentage of people are sanitising before entering a store? Here are the scary statistics from over 2,000 store mystery shopping observations.
It’s one thing to be “coming out of restrictions”, it’s another thing for customers to ‘want’ to be spending money. Will there be a rush
How much does a store’s COVID practices affect buying behaviour? 82% of our 700 consumers polled said they’d change their buying behaviours if not confident
Research showing that 63% of people are not confident in crowded places
Sharing the results of a comprehensive consumer study into COVID-19 shopping behaviours and confidence.
Why did Australian retail sales drop 18% in March? The pantry peak and toilet paper peaks have passed. There’s not much left to buy. But
These are the latest state-by-state COVID-19 retail trading rules for Australia
Here are the real mystery shop results from a chain of fitness centres. If you asked the prospective customer what they thought of the service,
When are we personally successful? Do we have to be like the titans, like Obama, Jordan, Microsoft, Amazon? What do I benchmark my comparatively small
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