Blog

Are you right there?

That’s a typical Australian welcome to a retail store. “Are you right there” is right up there with loose and useless statements. It can be said

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Organisational wisdom

Don’t be confused. Information is not wisdom. I’ve heard a lot of people say things like “wisdom is everywhere” – thanks to the internet. But wisdom

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Marketing is service

Marketing is not often viewed as customer service centric. It’s seen as the funnel filler before Sales takes over.  But marketing is more than that

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