Bad Numbers Can Make Good Businesses Make Bad Decisions
Business advice tends to assume there is always a move. Change the offer. Improve the service. Train the team. Spend more on marketing. Cut the price. Reposition the product. Find a new channel. Do something. That mindset is useful most of the time. But it can also become a trap. Because not every bad result […]
The Hidden Link Between Process and 5-Star Google Reviews
We all know Google reviews can make or break a business. But here’s something less obvious: they’re often influenced by one thing many companies overlook—following the process. After analyzing 762 Google reviews and mystery shop scores for a fast-food chain, we found a clear pattern. Stores where staff followed the brand’s process had significantly better […]