What Most Brands Get Wrong at Launch
When you’re launching a new store, it’s easy to get swept up in the excitement. New branding. Fresh uniforms. Fully stocked shelves. You’re ready to make a splash. And then comes the question every retail leader eventually asks: “Where do we start with customer experience measurement?” Surveys? QR codes? Net Promoter Scores? Not yet. Why […]
Service Integrity Awarded MSPA Elite Status
Let’s be honest. Industry awards can sometimes feel a bit fluffy. A lot of the time, they’re just badges. A bit of ceremony. Nothing wrong with that. But sometimes, they mean something more. This one does. Service Integrity has just earned Elite status within the Mystery Shopping Providers Association (MSPA). We’re now the only company […]
The Hidden Link Between Process and 5-Star Google Reviews
We all know Google reviews can make or break a business. But here’s something less obvious: they’re often influenced by one thing many companies overlook—following the process. After analyzing 762 Google reviews and mystery shop scores for a fast-food chain, we found a clear pattern. Stores where staff followed the brand’s process had significantly better […]
