Customer Loyalty Doesn’t Have to Cost You Anything
A friend of mine stayed at a hotel in Tel Aviv, Israel, a while back. She’d been there once before and decided to return. When she checked in, there was a letter waiting for her in the room. It wasn’t elaborate. It wasn’t signed by hand. It wasn’t even personalised beyond her name. But it […]
Customer loyalty for free
There’s no need to over-complicate customer loyalty. Often companies “expect” loyalty form customers, but don’t give it back in return. Customer loyalty is a two way street. Here’s a great example of how to provide loyalty for free. Even if you think it’s a cliche example, then I’d challenge anyone to tell me how it’s […]