The Hidden Sales Lever Most Brands Never Measure
If you sell through retailers, dealerships, travel agents or brokers, here’s the uncomfortable truth: You’re not the one selling your product. Someone else is. And that “someone else” has far more influence over your sales than most businesses realise. At Service Integrity, we see it every day. A brilliant product underperforms simply because the person […]
Why did retail numbers have an 18% COVID drop?
Why did Australian retail sales drop 18% in March? The pantry peak and toilet paper peaks have passed. There’s not much left to buy. But there’s something else going on. There’s a total lack of confidence. As I described to John Stanley on radio 2GB (below), our research shows that 64% of Australians are nervous […]
The best word-of-mouth is?
We all know that word of mouth is critically important. Word-of-mouth can come from several sources including friends, acquaintances, or even a random comment on a social media post or review site. But one type of word of mouth is more powerful than the others. At Service Integrity, we do a lot of studies looking at […]
The iconic brand doing a Blockbuster
An iconic Australian department store (DJ’s) is doing its best Blockbuster impersonation. They are reducing two Sydney flagship stores to 1, and eliminating 6 floors. Profits have been declining every year for 15 years (lightening reaction times). Online sales rose 46.8 per cent and now account for 7.7 per cent of total sales. But they […]
