The best word-of-mouth is?

We all know that word of mouth is critically important. Word-of-mouth can come from several sources including friends, acquaintances, or even a random comment on a social media post or review site. But one type of word of mouth is more powerful than the others. At Service Integrity, we do a lot of studies looking at […]

Episode #17 – Staff recommendations – the secret sauce!

We all know the importance of word of mouth (WOM) in Sales. But there is one type of WOM which is just as important as a recommendation from a friend, namely, a recommendation from a staff member. We asked 273 Mystery Shoppers and found that a recommendation from a friend is as important as a […]