United Airlines famously forcefully ejected a passenger because the flight was overbooked (to make room for 4 crew). It got quite violent. So was the public reaction.

Your company is one misstep away form this treatment.

Naturally, a twitter hashtag was born #newunitedmottos

It’s hilarious and scary for any company.

A reminder – this was real footage – then we can see what the internet did.

Or this one

And two takes on the Pepsi drama

Also good

And they keep coming

Photoshopping Gold

More Gold

More video playtime – they had to drag grandma in.

Clever play on words

And probably my favourite

Your customer service is only ever one step away from disaster. Be vigilant. Measure, Mystery Shop, Train, Reward, Repeat.