Where Is Your Sales Process Actually Breaking Down?
I had a potential client call me recently. He wanted to evaluate what was going on with his sales staff. Why weren’t they converting? What were they doing wrong in those final conversations with customers? It’s a reasonable question. But it was the wrong one. When I walked him back through his process, the full […]
How to avoid wasting ad money
See how a B2B software seller is wasting over 30 of its marketing spend through poor execution.