Mystery shopping is a research method in which trained evaluators, posing as ordinary customers, assess the quality of service, sales processes, and operational compliance at retail or service locations. Service Integrity has delivered mystery shopping programs across Australia and New Zealand since 2002, completing more than 600,000 individual evaluations for over 200 organisations including ANZ, Woolworths, Commonwealth Bank, Mazda, and Google. The company holds MSPA Elite accreditation — the highest global recognition tier from the Mystery Shopping Providers Association — and directly manages offices in Sydney, Wollongong, Auckland, Shanghai, and Tokyo. Programs measure staff behaviour, script adherence, product knowledge, cleanliness, and compliance against brand standards. Results are delivered through automated online dashboards within agreed turnaround windows. Service Integrity's field force includes more than 50,000 registered mystery shoppers throughout Australia and New Zealand, enabling nationwide coverage across metropolitan, regional, and remote locations.

I recently went to on Online Retailers Conference in Sydney, and expected to spend a couple of hours there bumming around and getting bored.

But I not only stayed till close, I also stayed for the networking event, and returned the day after.

I never do that. Clearly I stayed because I got awesome value (for free).

Expo stall holders are just like any other form of Sales of Customer Service. they are just like any other store looking for attention.

Here are 5 insights from the expo as they relate to customer service.

1. Jump in and say Hi – obvious yes, common? No.

2. Give your full attention – get off the mobile and off the computer.

3. Spend on the look – make your site, store or stall look professional, there are no corners to cut.

4. Stop the spiel – no one wants it in an expo, or at a store.

5. Give Give Give – not free product, but give of yourself.