Everyone goes on about giving “great service”. But it still doesn’t have the profile of other job roles, especially at executive level.
Look at these job roles on Linkedin.
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img/https://serviceintegrity.com.au/wp-content/uploads/2021/06/12Ujc_jGAmTcrqqSuIFtLkg.jpg)
No mention of Customer Service. Scroll further.
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img/https://serviceintegrity.com.au/wp-content/uploads/2021/06/1p_pNV4ltRuTHCj761gyd1w.jpg)
Nope — further?
![](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img/https://serviceintegrity.com.au/wp-content/uploads/2021/06/15y6j0ZFhgkeaBgK9_u6tXg.jpg)
Nope — surely it’s in alphabetical order. Must be on the next screen right?
Again No.
Linkedin and so many other companies just don’t look at Customer Service or Customer Experience as a profession. Legal is, Arts and Design is, even Support is a role. But Customers? No room for them or the role.
Oh yeh sure, everyone serves the customer or someone who does right? Sure, but that’s a cop out which minimises the role by implying that “Oh yeh, everyone does a that (read — a bit of that)”. IF everyone does it, no one is responsible.
If you want staff to take service seriously, then make is a serious cross divisional role.