The Hidden Sales Lever Most Brands Never Measure
If you sell through retailers, dealerships, travel agents or brokers, here’s the uncomfortable truth: You’re not the one selling your product. Someone else is. And that “someone else” has far more influence over your sales than most businesses realise. At Service Integrity, we see it every day. A brilliant product underperforms simply because the person […]
The Hidden Link Between Process and 5-Star Google Reviews
We all know Google reviews can make or break a business. But here’s something less obvious: they’re often influenced by one thing many companies overlook—following the process. After analyzing 762 Google reviews and mystery shop scores for a fast-food chain, we found a clear pattern. Stores where staff followed the brand’s process had significantly better […]
One of the Best Country Motels in Australia
I’ve just reviewed The Rooms Hotel in Kingaroy, Central Queensland, and I’m quite impressed. Initially, I was a bit concerned about the compact layout, but the hotel turned out to be interesting and somewhat funky. The room features a modern kitchen, a nice sink, and little touches like complimentary coffee, which I really liked. It’s […]
How to avoid wasting ad money
See how a B2B software seller is wasting over 30 of its marketing spend through poor execution.
