The Hidden Link Between Process and 5-Star Google Reviews
We all know Google reviews can make or break a business. But here’s something less obvious: they’re often influenced by one thing many companies overlook—following the process. After analyzing 762 Google reviews and mystery shop scores for a fast-food chain, we found a clear pattern. Stores where staff followed the brand’s process had significantly better […]
One of the Best Country Motels in Australia
I’ve just reviewed The Rooms Hotel in Kingaroy, Central Queensland, and I’m quite impressed. Initially, I was a bit concerned about the compact layout, but the hotel turned out to be interesting and somewhat funky. The room features a modern kitchen, a nice sink, and little touches like complimentary coffee, which I really liked. It’s […]
How to avoid wasting ad money
See how a B2B software seller is wasting over 30 of its marketing spend through poor execution.
