Don’t be the customer’s spider
Humans are afraid of that which is different, like spiders. We love dogs (mammals, but hate spiders). Be like your customers, mirror them and they won’t think you’re a spider.
Why I drove 1,500km for $80
I drove 1,500km in the Australian outback to earn $80 for a Mystery Shopping client. There are 8 good reasons why this wasn’t unreasonable.
How a flimsy sign altered behaviour
Although we see thousands of pieces of advertising every day, they work. But in order for them to work, each store must implement (with precision)
Why you should collect useless information
Why a staff member should collect information even if they can’t do anything about it I closed a bank account today, and the reason I had to close it IS relevant. I closed it because my bank, Greater Bank does not have Apple Pay as part of their Visa card offering. I am now wallet free, digital […]
How to improve a 10/10 review
Certain things work certain ways. When you get on a plane (remember that?) you expect a safety briefing, the expected timing of the trolley cart, and precise announcements. It’s just the way it works. The same with hotels and AirBnB’s. You expect the bathroom to have tissues and soap. Here’s the anatomy of a private […]
Scary hygiene statistics
What percentage of people are sanitising before entering a store? Here are the scary statistics from over 2,000 store mystery shopping observations.
How confident are COVID consumers?
It’s one thing to be “coming out of restrictions”, it’s another thing for customers to ‘want’ to be spending money. Will there be a rush to malls?Will there be a rush to other public places? We surveyed 670 consumers and found they are more skittish than you’d think. If you want the customers, make them […]
Confidence in crowded places
Research showing that 63% of people are not confident in crowded places
Press Release COVID Sentiment
Sharing the results of a comprehensive consumer study into COVID-19 shopping behaviours and confidence.
Why did retail numbers have an 18% COVID drop?
Why did Australian retail sales drop 18% in March? The pantry peak and toilet paper peaks have passed. There’s not much left to buy. But there’s something else going on. There’s a total lack of confidence. As I described to John Stanley on radio 2GB (below), our research shows that 64% of Australians are nervous […]
The latest State COVID rules for Australia
These are the latest state-by-state COVID-19 retail trading rules for Australia
Don’t be so warm. Sell.
Here are the real mystery shop results from a chain of fitness centres. If you asked the prospective customer what they thought of the service, they’d say. Awesome. 100% of people received warm service. BUT 62.5% of people were NOT invited to take up a paid membership. They are not closing. What’s the good of […]