If you sell through retailers, dealerships, travel agents or brokers, here’s the uncomfortable truth: You’re not the one selling your product. Someone else is. And
A comedian can’t get on stage and say, “laugh at me, I’m funny!”. They have to prove it. They have to tell jokes. But how
When you’re launching a new store, it’s easy to get swept up in the excitement. New branding. Fresh uniforms. Fully stocked shelves. You’re ready to
Let’s be honest. Industry awards can sometimes feel a bit fluffy. A lot of the time, they’re just badges. A bit of ceremony. Nothing wrong
The Right (and Wrong) Way to Roll Out Mystery Shopping Mystery shopping is one of the best ways to understand the real customer experience. But
When customers step into your restaurant, they don’t just judge you by your food. They judge you by the details—your service, the atmosphere, the overall
When it comes to mystery shopping, one of the most common questions I hear is: How many shops should we do? It’s a fair question—but
Launching a new store is exciting—and overwhelming. Whether it’s your second location or the start of a nationwide rollout, there’s one question that always comes
The Power of the Line Imagine walking past a luxury store with a queue stretching out the door. For some, it’s an inconvenience. For others,
When it comes to driving sales, many brands focus on the obvious: great products, compelling marketing, and competitive pricing. But there’s an often-overlooked factor that
Most businesses rely on surveys to gauge customer satisfaction, but here’s the uncomfortable truth: surveys rarely tell the full story. Why? Two key reasons: 1.
We all know Google reviews can make or break a business. But here’s something less obvious: they’re often influenced by one thing many companies overlook—following
In the world of sales, everyone loves talking about the pitch, the product, and the price. But let’s get real—the biggest failure isn’t in the
In retail, we’re bombarded with buzzwords: latest products, competitive prices, and flashy marketing campaigns. But here’s the uncomfortable truth: none of that matters if the
We’ve all been there. You see a dip in customer satisfaction, a negative trend in feedback, or maybe even a drop in sales. What’s the
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