What can Lego, Cycling and IKEA teach us about meaning?
Meaning is possible even in the most frivolous (Lego), painful (cycling) and frustratingly mundane jobs (IKEA) and can be lost in the most complex and
Meaning is possible even in the most frivolous (Lego), painful (cycling) and frustratingly mundane jobs (IKEA) and can be lost in the most complex and
Having a name like Di Pietro, with a space in the name can create problems. I made a hotel booking without a space and my
Excerpt from my “Purpose” Blog As individuals we never end up where we wanted to be. You would think a steel mill has nothing more
We do a lot of Mystery Shopping compliance work. The results are not surprising to us, but they are surprising to our clients. [Short Video
You’ve had a big client for 5 years, everything seems to be going well, but you’re nervous. Is it too quiet? Am I getting the
Why do customers really leave? The answer is not as obvious as it seems. Dan Kennedy, the king of direct marketing explained the reason as
The anatomy of a bad customer survey. It’s unfortunate but companies spend millions on surveys and replay around the world. But most don’t work.
There’s a big problem with customer reviews – they can leave you with a false sense of security. What could be more important than the
Someone asked me a great question the other day. What is the most ridiculous thing you have ever done for a customer? I told her
We all try to save money wherever we can. The problem is when we just go for the cheapest option and only get part of the
We’ve put some of the legal and customer facing statistics together in the form of a customer journey for major Australian Banks
You know the story. At the end of a call, the company asks you to hang on the line to answer a brief survey. Makes
There is a new way to collect customer service data. And it’s a scam. Be careful. In many countries, you can now ask a simple
It’s tempting to ask for customer feedback and then make strategic decisions. The problem is, you will probably make the wrong decisions. A customer might
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